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Perception of cultural and natural values and visitor preferences in Český Krumlov
 ŠAFRÁNEK, Jakub
This bachelor thesis deals with the perception of cultural and natural values and visitor preferences in Český Krumlov against the background of tourism in the South Bohemian Region and Český Krumlov. It also deals with the topic of further development of tourism in South Bohemia. The introduction contains the aims and hypotheses of the thesis, discussion of the literature and methodology of the thesis, followed by an introduction to the geographical conditions of the South Bohemian Region, the district and the town of Český Krumlov. In the next part it deals with tourism in these areas and tries to answer the question what are the further possibilities of tourism development in South Bohemia. It also focuses specifically on Český Krumlov, its historical, natural and cultural monuments, and especially on the castle garden. The last part of the thesis is the evaluation of the questionnaire survey, confirmation or refutation of the hypotheses and drawing conclusions.
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